Privacy policy
Last updated: July 14, 2025
Privacy & Grievance Policy:
1. Introduction
This Privacy Policy explains how Maatritv, a brand of Chadha Group & Co., collects, uses, and safeguards your personal information when you access our website, make purchases, or interact with our services. By using our website, you consent to the practices described in this policy.
2. Information We Collect
We may collect the following types of data:
- Personal Information: name, email address, contact number, billing/shipping address
- Order Details and Payment Information (via secure third-party gateways like Razorpay)
- Device and Technical Information: browser type, IP address, OS, referral links
- Behavioral Data: browsing history, session activity, clicks, scrolls, heatmaps
3. How We Use Your Information
We use your information to:
- Process and ship your orders
- Communicate regarding your transactions and support queries
- Send updates, offers, and marketing (only if opted in)
- Improve site performance, usability, and security
- Serve personalized ads and measure their effectiveness
- Track affiliate referral performance
4. Third-Party Tools & Analytics
To enhance functionality and advertising, we use:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Ads (incl. conversion tracking and remarketing)
- Meta Pixel (Facebook)
- Microsoft Clarity
These services may track user behavior and interactions via cookies or pixels. This may involve cross-border data transfer in accordance with their own privacy policies.
5. Cookies & Opt-Out Choices
Cookies are used to enhance your experience, track activity, and personalize ads. You may choose to disable cookies in your browser settings or opt out via tools like:
6. Data Sharing
We do not sell your data. Your information may be shared with trusted service providers for:
- Hosting and operations (Shopify)
- Shipping and logistics (Shiprocket)
- Marketing (Google, Meta, Microsoft)
- Payment processing (Razorpay and related UPI/card wallets)
All partners are expected to comply with secure data handling practices.
7. Your Rights
You may at any time:
- Request access or correction of your personal data
- Revoke marketing consent
- Request data deletion, subject to lawful limits
To exercise these rights, contact us at help@maatritv.com.
8. Security
We implement industry-standard measures to protect your data, including secure connections, limited access, and encrypted storage by our partners.
9. Grievance Redressal
For any complaints, privacy concerns, or data misuse reports, please contact our grievance desk at:
All grievances will be acknowledged within 48 hours and resolved within 15 business days.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our Services after such updates constitutes your consent.
10. Affiliate Tracking & Amazon Links
We participate in the Amazon Associates Program. Some links and buttons (such as “Buy on Amazon”) on our site may be affiliate links. If you click these and make a purchase, we may receive a small commission - at no extra cost to you.
When you click these links:
- We may track that a referral occurred (via cookie or link tag)
- Amazon’s Privacy Policy and Terms will apply once you leave our website
- We do not receive your personal purchase data from Amazon.
Grievance Redressal Policy:
1. Purpose
This policy outlines our process to receive, manage, and resolve consumer grievances related to our website, products, or services, in compliance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000.
2. Grievance Reporting Mechanism
Customers may raise grievances related to:
- Product quality or defects
- Payment issues or delivery delays
- Privacy or data misuse
- Breach of Terms of Service
3. Contact Information
Grievances may be submitted via:
- Email: grievance@maatritv.com
- Response Time: Acknowledgement within 48 hours
- Resolution Timeline: 15 business days
4. Scope of Resolution
We aim to resolve all genuine complaints related to:
- Product not matching description
- Orders not delivered within promised timeline
- Data access, correction, or deletion
- Alleged misuse of personal information
5. Escalation
If the issue is not satisfactorily resolved within the above timeframe, you may raise the matter further via legal recourse as provided under applicable Indian laws.
6. Updates
We reserve the right to amend this policy at any time in accordance with legal requirements and internal policies.
